The other day, I was sitting at Starbucks with a group of college students, we were discussing startup businesses. They were talking about what kind of business to start. A guy pulled into an ice cream truck and the driver ran into Starbucks. As he ran away I joked, “Don’t you sell any coffee flavored ice cream?” The driver laughed out loud when he opened the door and ran away. “Maybe he’s using the restroom?” We all laughed again, and then saw him pick up his pre-made coffee he must have ordered with his smart phone Starbucks app.
As he was leaving he sat down at our outdoor table and said he had sold coffee flavored ice cream. I asked if I could buy one round of ice cream for this group. He apologized; “Today, I’m delivering Amazon packages, as a delivery contractor, my brother is using all his vans, so I’m helping, we’re really busy – prime day delivery!” Everyone was curious, and he broke down in a stubborn speech; “Chow” as soon as he left, and as soon as he left he started playing music for us. What a great business owner. We all laughed again, he was so busy that he needed more caffeine to end his busy day.
Our group then goes back to brainstorming about what it might be like to start a smart business. I laughed and said, No, that doesn’t mean the market is in demand. “I started asking them a series of questions:
– How can you deliver more efficiently?
– How can you streamline the delivery business model?
– How can you revolutionize the package delivery business?
– How can you find other vehicles and people available?
And, then I reminded them that Amazon now has a market value of Tr 1 trillion. I asked them if they were just about other observations?
– Why can’t ice cream people deliver Starbucks?
– Why not start a drone business to deliver Starbucks and Amazon?
– How to solve those delivery challenges with a combination of software, apps, drones?
I repeat; “Let’s face it, you know there’s a crude demand in the market for new suppliers and a better option when you see an ice cream truck delivering an online package as an Amazon contractor.”
I mean you have to observe and think about everything. I understand that we can’t be so busy here that we stop observing in the blink of an eye, the formula is everywhere, right in front of our noses. If you are at a loss for ideas, look around, read the newspaper, listen to people’s complaints, think about problems that take away problems for people – but try to come up with solutions to these challenges – gain solutions that you can provide a solution.